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Now lets answer the intriguing question Why do foreign perfumes fail to last in Indian weather

Why Foreign Perfumes Fail to Weather the Indian Climate


Devraj Dumbre

December 27, 2023

3 min read

Explore why foreign perfumes struggle in India's diverse climate. Learn how Blanko's Time-lock technology is revolutionizing fragrance longevity.

India, a land of diverse cultures, rich heritage, and vibrant traditions, is known for its unique climate. From the scorching heat of the summer to the monsoon rains and the pleasant winters, the weather in India is as varied as its people. While this diversity adds to the charm, it poses challenges, too, especially for foreign brands attempting to make a long lasting perfume for men in the Indian market.

An Indian brand that has successfully cracked the code is Blanko. Their perfumes have Time-lock technology that delays the evaporation of fragrance, even in the harsh Indian weather making it the best long lasting perfume for men in India

Now, let's answer the intriguing question: Why do foreign perfumes fail to last in Indian weather?

Understanding the Indian Climate:

India experiences a tropical climate complimented by high temperatures, humidity, and distinct seasons. The summer months can be particularly harsh, with temperatures soaring well above 40 degrees Celsius (104 degrees Fahrenheit) in many regions. Monsoons bring heavy rainfall, and winters vary from mild to chilly, depending on the location. This climate poses unique challenges for fragrances, and foreign perfume brands often struggle to adapt. Expert tips.png

High Temperatures and Volatility:

The intense heat of the Indian summer is a significant factor affecting the longevity of perfumes. High temperatures accelerate the evaporation of volatile fragrance compounds, causing the scent to vanish rapidly. Foreign perfumes formulated for milder climates may not contain the necessary fixatives to withstand the Indian heat, leading to a shorter lifespan on the skin.

Humidity and Its Impact:

India's humidity levels, especially during the monsoon season, add another layer of complexity. Humidity alters how fragrances unfold, making them appear heavier. Many foreign perfumes, crafted for drier climates, may become overpowering in the humid conditions of India, losing the delicate balance intended by the perfumer.

Adaptability of Fragrance Notes:

Perfumes are made of top, middle, and base notes, each contributing to the overall experience. However, some fragrance notes may not fare well in the Indian climate. For instance, delicate floral notes might get overshadowed by the intensity of the heat, while citrusy top notes might evaporate quickly. Perfume formulations should be adjusted to ensure a balanced release that can withstand the Indian weather.

Cultural Preferences and Local Ingredients:

The Indian market also has distinct preferences when it comes to fragrances. Local ingredients such as sandalwood, jasmine, and spices hold cultural significance. Perfume brands that fail to incorporate or adapt to these preferences may struggle to resonate with the Indian consumer, regardless of their global success.

Packaging and Storage Challenges:

The storage conditions for perfumes are crucial for maintaining their quality. The extreme temperatures in India, with improper storage during transit and in retail spaces, can degrade the fragrance composition. Foreign brands may not always consider the unique challenges posed by the Indian supply chain and retail infrastructure, leading to compromised product quality.


As consumers increasingly become discerning about their fragrance choices, brands that invest in understanding and conquering the challenges posed by the Indian weather will undoubtedly leave an indelible mark. The journey to creating a long lasting perfume that withstands the test of time and climate in India is not just a fragrance-making endeavour but an artful navigation of a rich tapestry of scents, traditions, and lifestyles.


Foreign perfumes cannot withstand the intense heat of the Indian summer. High temperatures can accelerate the evaporation of fragrance compounds, leading to a shorter lifespan on the skin.

Q1. How does humidity impact the longevity of perfumes in India?

Humidity, especially during the monsoon season, can alter how fragrances unfold. The increased moisture in the air may make foreign perfumes appear heavier, affecting their overall performance.

Q2. Do Indian consumers prefer specific types of fragrances?

Indian consumers often prefer brands that align with their cultural heritage. Perfume brands that incorporate local ingredients and cater to these preferences are more likely to resonate with the Indian audience.

Q3. Can foreign perfume brands succeed in the Indian market without adapting to local preferences?

Success in the Indian market is often linked to understanding and incorporating local preferences. Brands that embrace the rich tapestry of Indian scents and traditions are more likely to establish a meaningful connection with the consumers.

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